iComfort Serta

Not just sorta comfortable. Serta comforable.TM

Serta has been a trailblazer in the bedding industry for over 87 years. What began as an original mattress startup has grown into a worldwide leader in comfort innovation. This longstanding commitment to comfort, quality and durability has helped earn Serta the distinction as America's #1 mattress brand *.

*Furniture Today Top U.S. Bedding Producers, June 2019

You’re not looking for a mattress. You’re looking for the mattress. An unparalleled comfort experience, bar none. The iComfort by Serta® mattress was designed to be exactly that: the last word in comfort, powered by the latest innovation in Serta cooling. Available in Memory Foam.

  • Affordable comfort like never before. With Serta® Luxe Edition mattresses, you can now get an affordable mattress designed with advanced bedding technology exclusive to Serta®. Every Serta® Luxe Edition mattress goes through Serta’s® eight rigorous performance and durability tests, so you get a quality mattress with an affordable price tag. You can rest comfortably knowing time and care went into crafting your next mattress.

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